Newsletter: April 2010
ZestADZ reached an important milestone of more than 2 billion requests a month some time earlier this year. We are still growing and now catering to a large Global audience (25 Countries), delivering tremendous value to its partners in its ecosystem. A potent combination of good partners, a Global sales force, cutting edge tools and technologies, efficient self service system and class leading analytics is what is making it tick and grow consistently each quarter after quarter. Here is what in our news letter this month.
A Local Wireless Security System company aimed at increasing the number of subscribers for their product in their targeted cities like New York, Montgomery and Norfolk. They worked directly with ZestADZ to increase the number of leads and prospect clients. ZestADZ worked closely with the client and initiated a click-to-call campaign to attract more number of prospect leads. ZestADZ designed multiple creatives and the campaign was launched on already popular subscription sites. Once the user clicks on an ad, they will be redirected to the landing page where they get an option to call the Toll Free number of the Wireless Security System.
Read more about DMA Targeting at our blog
Result: Given the highly targeted users, Advertisers were able to achieve an excellent conversion ratio and meet their Cost-Per-Call objectives.
Mannheim, Germany / Los Angeles, USA - ADTELLIGENCE, the leading full-service provider of online ad targeting for social web platforms, today announced a strategic partnership agreement with ZestADZ, one of the fastest growing Global Mobile Ad Networks worldwide. The purpose of the agreement is the mutual expansion of the business network and will give larger access to the EU Market for ZestADZ.
ZestADZ is proud to announce that it now supports a wide range of Mediation Layers in the Industry. Mediation layers enable Publishers to do revenue optimization enabling them to check which mobile ad network has better performing inventory and route traffic to them. We have always been supportive of an open marketplace and therefore we are announcing the expansion of support to a wide variety of mediation layers including: Smaato, RingRingMedia, AdMarvel, Nexage, MobClix and more.
ZestADZ Publishers can use the built in features of ZestADZ to do revenue optimization from their mediation layer or from their own API. How to do this:
Step 1: Use the Ad List API to get a REAL TIME feed of the list of available ads.
Step 2: Route only traffic to those countries where campaigns (that have been allocated to you) are available.
Step 3: See fill rates and eCPM improve!
ZestADZ has now added the Country wise filter in the “Ads Approval” section as per the requirement given by most of our Publishers. This feature enables Publishers to filter the list of available ads by country and approve/reject them at a much faster rate than earlier.
Read more about this feature at our blog
Please send your feedback to engineering@zestadz.com
ZestADZ Analytics is a free tool account which enables mobile publishers / app developers to get detailed insights into their Site or App traffic. ZestADZ Analytics not only supports Mobile Sites but also Android / iPhone Apps as well. Use the tool to view everything you exactly need to know about your site - fill rates, country wise break down.
Visit http://analytics.zestadz.com for more information.
We are happy to announce that we are expanding the carrier targeting across multiple Countries which now support Carrier Targeting include United States, Indonesia, South Africa, India, Australia, United Kingdom, Spain, Italy, Germany and France. This facility has been requested frequently by MVAS advertisers who have specific billing arrangements with Carriers in different countries.
Read for more information at our blog
