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Where will my ADs appear? |
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Your ADs will appear on our publisher network which consists of hundreds of WAP sites, SMS services and mobile Java Games and Applications. |
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How do mobile ADs look like? |
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ZestADZ allows you to deliver ADs via SMS, WAP, Rich media content or a combination of all three.
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How does SMS advertising work? |
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Publishers have launched several Value added services (VAS) based on SMS to the consumers. An example of such a service would be a job alerts system delivered through SMS. We tap into such alerts and deliver your ADs as a part of the SMS itself. The first half of the message is typically the message by the service provider and the second half of the message is the AD.
The user will read the message because the service is something that the user has opted into. It could be a job alert or news alert message and this message is more likely to be read by the user. This ensures the desired mind share.
Call-to-action: Typically on SMS, the user has three call-to-actions.
- Click-to-call i.e. the user can call any phone number that you want him to call.
- Click-to-send-a-message i.e. the user can click and send a message to any long or short code number as response.
- Click-to-go-to-a-url - Certain rich phones support clicking on the url that is sent as a part of the message which redirects the user to any WAP site.
All SMS ADs are based on a CPM model (Cost Per Millie i.e. a thousand impressions) model with a click to call option available to the user.
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How does WAP Advertising work? |
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Mobile Internet usage in India is booming and ZestADZ helps you capitalize this by enabling advertisers to launch targeted mobile advertising campaigns within our network of publishers.
ZestADZ enables you to delivery highly targeted text and banner ADs across various premium mobile Internet sites serving to the Indian audience.
ZestADZ enables advertisers to access and take their brand marketing initiatives to the best off-deck mobile Internet sites and java app publishers in the world with traffic from India. They consist of mobile Internet portals, mobile Internet news sites, mobile Internet communities, and mobile Internet job portals, to list a few.
ADs are run on the basis of CPC and CPM model. Know more about CPC and CPM here! |
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How do Cost Per Click (CPC) campaigns work? |
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Advertisers can launch mobile text based campaigns where they only pay for clicks on their campaigns. This sort of mechanism gives the best ROI for advertisers and dramatically reduces the cost of customer acquisition. |
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How do CPM (Cost Per Millie i.e. one thousand impressions) campaigns work? |
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A CPM campaign on ZestADZ enables advertisers to
- Launch banner ADs on WAP sites
- Launch SMS text ADs
A CPM model charges the advertiser a fixed price for every one thousand impressions (CPM Price). CPM is a highly effective way to reach potential customers across mobile networks (via SMS/WAP) to create brand awareness. |
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How to measure the effectiveness of the campaign? |
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ZestADZ gives you tools to be able to measure the statistics of your CPC / CPM campaigns.
The measure of effectiveness is different for different media differently
For WAP and Rich Media
- The response is measured by Click Through Rate (CTR)
For SMS
- ZestADZ can measure incoming SMS to its own long code
- Otherwise the Response Rates (like how many click to call) is not measurable automatically by ZestADZ. To work around this, we typically manage SMS campaigns with our own incoming phone number thereby effectively monitoring the response rates of the campaign.
- Alternatively, SMS campaign response rates can be measured by the advertisers through incoming calls to a call centre number
A successful mobile campaign has an average Response Rate or CTR is between 1-5% If your campaign is giving response rates lower than that, then its better to tune your Campaign or connect with us (sales [at] mobile-worx dot com) and we will manage the
campaign for you. |
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What are the kind of demographics are available with ZestADZ? |
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On SMS
- Yuppies (Young urban professionals), Students – 60%
- Rural (on demand only)
- Stock Market Investors – 10%
- IT Professionals – 5%
- Other – 25%
On WAP
- Yuppies (Young urban professionals) – approximately 30%
- Students – approximately 30%
- Business professionals - 30%
- Other – 10%
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What is the pricing of mobile advertising? |
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For all pricing related queries, contact Sales at sales [at] mobile-worx dot com or call +91 44 6453 6182
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