ZestADZ is a mobile AD marketplace that enables the delivery of highly targeted, location sensitive, contextually relevant mobile advertisements. ZestADZ aims to revolutionize the mobile content / mobile Internet space by enabling publishers to launch ad-funded mobile sites, applications/services, empowering the consumer with better services and content.

In the last few months, ZestADZ has established itself as the leading mobile advertising marketplace in India powering several well known mobile consumer applications and sites.

MOBILE-WORX
mobile-worx is the company behind ZestADZ - an innovative mobility solutions firm that has always taken the lead in bringing world class mobility solutions to the market. Mobile-worx is head quartered in L.A (California, US) had development operations in Chennai, India and currently has sales and business development capability in India, USA and Malaysia. mobile-worx plans to enter new markets through strategic "win-win" partnerships.

THE TEAM

Nat D Natraj – Chairman

Nat D. Natraj is the Chairman of mobile-worx. Natraj has over 25 years of Engineering, Sales, Marketing and General Management experience in the high tech industry. Natraj was previously the founder, CEO of eFORCE, a leading E-Business solutions firm. Prior to eFORCE, Natraj was the VP and GM of the Financial Services division at Siebel Systems and had engineering, product management and marketing responsibility for the Banking, Brokerage and Capital Markets CRM division. Prior to Siebel, Natraj was the VP and General Manager at Alysis Technologies (now CSC). Natraj implemented Product, Sales and Marketing strategies and helped reposition the company and was a part of the executive team that helped the company successfully execute an Initial Public Offering (IPO) on NASDAQ. Natraj has an MS degree in from University of Virginia and B. Tech from IIT Bombay both in Chemical Engineering. Natraj serves on the boards of innovative firms in Silicon Valley and India, is involved in Green Energy initiatives and has advised leading Technology firms and Venture Capital firms in Silicon Valley.

He provides overall guidance and support on the Strategy, Product, Sales, Marketing and Finance areas at mobile-worx and can be reached at nat [at] mobile-worx dot com

Terry Uppal – President and CEO

Terry Uppal is the co-founder and CEO of mobile-worx and is an experienced entrepreneur who has served in a variety of sales management roles with blue chip companies such as WebVision, eFORCE and Cable and Wireless. His experience includes managing corporate accounts, vertical sales teams, channels, and sales organizations and has been instrumental in the growth and evolution of the sales organizations through the creation of innovative new compensation plans, sales segmentation and growth strategies. Uppal brings over 10 years of technology sales and executive management experience with the last few years focused on mobile and internet related businesses. Uppal holds Bachelor degree in Electrical and Electronics Engineering from Guru Nanak Dev Engineering College and has completed executive programs at UCLA.

Uppal is responsible for driving mobile-worx's strategic roadmap for all aspects of the business, including sales, product management, client services and operations and can be reached at terry [at] mobile-worx dot com

Asif Ali - CTO

Asif Ali is the co-founder & CTO of mobile-worx. His expertise in software systems allows mobile-worx to develop cutting-edge products. Ali was previously was co-founder and cto of Three Sixty Technology Sdn. Bhd, a leading mobility and enterprise solutions provider based out of Malaysia. Ali is credited for building carrier grade VAS solutions for leading carriers in Asia and played an integral role in the development of innovative mobile technologies and helped to speed market acceptance of new products.

Ali responsible for the development and management of technology including software development, product engineering, and internal systems and can be reached at asif [at] mobile-worx dot com

For more information on mobile-worx, please visit www.mobile-worx.com