ZestADZ delivers highly targeted ADs based on location, handset type, carrier and most importantly keywords. They are words related to your product/service. ZestADZ lets the ADs served to be localized, based on the above-mentioned criteria and make it viral.
E.g. If you create an AD for a restaurant, your keywords will be food, restaurant, lunch, dinner, etc. They enable us to insert contextually relevant ADs inside the text messages. Keywords that are more specific will optimize your AD delivery.
Non Intrusive
Advertisements in ZestADZ are non-intrusive because we follow permission-based marketing as pioneered by Seth Godin. Subscriber's authentication is required to deliver ADs to them. This enables the advertiser to deliver ADs only to potential customers. |
