Keywords play a vital role in the ADs we deliver. When you advertise your product/service, you will be asked for keywords related to them. It is an important criterion on which ADs are ranked.

We embed ADs within SMS messages based on them. Keywords will be effective only when they are closely related to your products/services. For better results, enter keywords that are more specific. You can have more than one keyword related to your campaign.

ZestADZ scans the text message sent by the user, picks up the vital word in the text and finds ADs that matches it, which are relevant to that particular context.

For instance, if you want to run a campaign for a soft drink, the keywords can be drink, thirsty, water, etc. If a subscriber sends a message, “Let’s meet up for a drink”, ZestADZ will take up the keyword “drink” and insert AD that matches it.