| Advertiser Help - Target the Specific User |
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You can target geographic locations by choosing ‘All Network’, India, United States, China, or "Custom Targeting".
Please Note: As an advertiser the more you target, you will be reaching a highly focused set of customers but in the process you will be giving up reach. The unit cost of a customer reach will be higher but you will be reaching out to a highly qualified prospect. So the balance between quantity and quality and the cost of customer reach needs to be very carefully thought through. Our campaign management specialists can assist you with suggestions, options and alternatives. |
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Select Targeting
You can choose the targeting parameters like Countries, Device manufacturer, Phone Capabilities. |
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A. All Networks:
You can select ‘All Networks” to run your campaign. All networks - By default, all the targeting capabilities are selected. |
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B.
Choose Custom Targeting
To select specific countries, phone manufacturers, platforms or required capabilities. |
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This will allow you to target your desired audience using the following targeting capabilities: |
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C. Countries and Carriers
You can target ADs within a country (e.g. India, US, UK, etc.). For certain countries, you can further target the ad based on carriers. |
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D. Device Manufacturers
You can target ADs by devices within a country (e.g. India, US, UK, etc.). |
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E. Device Capabilities
ZestADZ allows you to target your ADs to certain platforms. Platforms are the basic architecture of mobile phones that determine which software can run on the phone. ZestADZ allows you to target these platforms separately (e.g. MIDP 1.0, MDIP 2.0, Symbian, etc.) for various device manufacturers. |
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F. Keywords:
You can also define the list of keywords you wish to target, e.g.: Travel, Tourism the ads are served only when the request matches the keyword targeting. |
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To change targeting options for an existing campaign select the Campaign in the Campaigns tab by clicking on the name of the Campaign. |
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Click here to learn more about editing an existing AD. |
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