WAP enables advertisers to mobilize feature rich content direct to the subscriber's mobile. A URL is sent to the subscriber and they can click on the URL to visit the WAP site instead of typing it.

When an Advertiser creates a campaign for the first time, he can create a WAP site, if he does not have one. In create an AD page click on the link provided to create your WAP page. While creating campaigns subsequently add to your WAP pages.

WAP advertisements are more interactive and effective as you have the option to collect the email id or phone number of the potential customers and revert to them for feedback.