Advertisements can be created as individual ADs or as a campaign. Once you have logged on ZestADZ, click on the Campaigns tab to start a Campaign. The campaign wizard will help you to create an AD successfully by eliciting the following details:

• Location
• Campaign Information
• Cost & Budget
• Keyword Targeting
• Define ADs

How to start a campaign

 You can start a campaign by selecting the location and carrier or distributing your ADs. While delivering an AD ZestADZ takes into account subscriber's location and the carrier that is available in that area. This helps us to enhance its relevance and localize the ADs we deliver.

Enter your campaign information . A campaign contains a series of ADs, each AD highlighting a particular characteristic of the product. A campaign name is different from the AD name.

Now plan your cost & Budget . Payments are made in advance to start a campaign. The money you give us will be spent as per your discretion, as how much to spend per day and as how to charge it (E.g. CPC/CPM). For instance if you want to spend Rs. 120000 for 30 days with an enforcement for spending Rs.4000 per day we will spend it accordingly. That is, we will only show your ADs for Rs. 4000 per day, not more than that. Your campaigns will automatically stop once the amount is over. You should have minimum Rs. 400 in your account to run a campaign.

Target your ADs by entering specific details like to which phone application you want the ADs to be delivered, campaign metrics, keywords, etc. This information is vital for ZestADZ to deliver ADs to the relevant customer as an AD is ranked after taking into consideration all these details.

Finally define your AD by specifying the AD size, client type, entering text, etc. You can also preview your AD before clicking on the done button. If an advertiser wants to create an AD and not a campaign, he can directly go to Advertiser home page, click on MANAGE ADS tab, and create an AD.