Advertisers in ZestADZ are charged in two ways- Cost per click (CPC) or Cost per Mille (CPM).

CPC : Cost per click (CPC) is one of the online payment models by which an advertiser pays for each click made on the advertisement. This is an ideal method of payment for advertisers, who need to guarantee that they only pay for those viewers of the AD, who click on it and visit a page on their site.

CPM: Cost Per Mille or Cost per thousand is a commonly used measurement in advertising. It estimates the cost per thousand display of the AD. Example: If the CPM for displaying banner ADs is Rs. 600 that means it costs Rs. 600 to display the banner for thousand times. This will help advertisers to create more brand awareness.

Payments are made in advance via Google checkout. You should have a minimum of Rs. 400 in your account to run a campaign. Your campaign will automatically cease to run when the amount dips below the specified Rs. 400.