Zestadz | Mobile Advertising Platform

FAQ's

General FAQ:

What is ZestADZ?

ZestADZ is a comprehensive mobile marketing platform that enables advertisers to launch highly targeted, keyword based marketing campaigns that can deliver mobile advertisements across any mobile platform or network. It facilitates mobile advertisements within a wide variety of mobile applications or mobile internet sites.

How does ZestADZ enable mobile advertisements?

ZestADZ enables to embed advertisements as a part of SMSes, WAP Sites, Java/ Symbian / BREW / Flash Lite Games and Applications.
These advertisements are specifically shown on the services and products provided by publishers / carriers signed up with us.

Is mobile advertising effective?

In the present marketing scenario, mobile advertising is very effective as it is personal, persuasive and cost effective. It also has a huge market base world over.

What is the territory of distribution?

To begin with, we will launch it in India and then expand our territory into South-east Asia and USA.

What are the advantages of ZestADZ?

ZestADZ has the following advantages

1 Targeted and contextually relevant keyword based marketing
2 Permission based marketing
3 AD supported content model
4 Campaign Management & Analytics
5 Global Access

Publisher:

Who is a publisher?

Any one who owns mobile content and gains revenue through the content is a publisher. To use our advertising platform a publisher can register with us free. ZestADZ creates an open ecosystem of publishers, advertisers and carriers.

Is there a registration fee?

Simply register with us by filling in the registration form. Registration is free.

What is AD supported content model?

In an AD supported content model, relevant and targeted ADs are embedded within all types of mobile content or SMSes delivered to subscribers.

How does a publisher earn revenue?

ZestADZ empowers publishers to publish their content on an AD supported revenue model, thereby enabling them to get a share of the mobile content revenue. The publisher earns higher revenue for content by fixing a certain percentage for all the ADs shown or clicked within the publisher’s content.

Where can I publish my content?

You can publish your content in
WAP Sites
SMSes
Other channels which publish mobile games or mobile applications.

Alternatively, we also offer our own channel to mobilize your content. For more information visit www.mklix.com

How can I embed advertisements within my content or applications?

Once registered, a publisher reviews our API, see sample source code and embed advertisements within their applications, SMSes or WAP sites.

What kind of advertisements will appear on my content?

Typically, we serve image, text, audio and video advertisements, depending upon the kind of target media. Within WAP, we only serve text and image (banners).

Will I need to modify my application or WAP site source code to embed advertisements?

Yes, you will have to make minor changes to your application or WAP site source code to embed advertisements. ZestADZ will provide the publisher with an AD embedding API. The publisher has to modify the application to include the features of this API.

Will the source code affect the functioning of my WAP site?

No, once you embed the source code correctly it will not affect the functioning of the WAP site.

Will the source code changes have an impact on my game or application?

Yes, to a certain extent. The game or application will become an always-on i.e. connected application. Running of the game or application will not be affected, but there will be change in the size of the application. Therefore, the publisher should take into consideration that 10 KB will be added to the application and the AD request component will request for the ADs from ZestADZ server dynamically.

Do you provide online download statistics for content providers?

Yes. We will provide you with partner log in and all downloads are made transparent to all content providers. We also provide you with a secured log in for you to upload contents.

What is the retail price of the mobile games?

The retail price per mobile game will vary between Rs. 50-75/-

Who are your network partners?

Airtel, RIM, BSNL, Hutch, IDEA, BPL MOBILE-Mumbai, TATA MOBILE, Fascel, Aircel, MTNL and Spice.

How do we sign an agreement with you?

We have standard agreement, which will be sent to you in both hard and soft copy. There will be two hard copies, so that you can sign and return us one copy and the keep the other copy for your reference.

Advertiser:

Who can advertise on ZestADZ?

Anyone who wants to sell or advertise their product or services through SMS, WAP sites and other rich mobile applications and gain access to a large market.

What are the types of mobile advertisements available?

ZestADZ supports text, audio, video and image ADs or a mix of these depending upon the kind of target media.

What is a campaign?

An advertising campaign is a series of Ads that share a single idea or theme and appears in a particular period. The ADs in a campaign share the same daily budget, language, location targeting, end dates and distribution options.

How do you start a campaign?

First, you have to register with us and login. Our campaign management plan will help you to create an effective campaign through a five-step process: Select Location Campaign Information Cost & Budget Keywords Define ADs.

How much does it cost for a campaign?

Campaign Metrics will help you to plan your budget. For that "cost per click" (CPC) and "cost per 1000 impressions" (CPM) is used. The CPC is the amount the advertiser pays each time a user clicks on his/her AD. In web advertising CPM is the amount, an advertiser will pay for every 1000 ADs shown.

How do I know if my ADs are delivered?

Every delivered AD will be measured and updated into the measure component. The advertiser can login and check details like impressions delivered, click per AD, to whom the AD has been delivered, area of delivery etc.

Where are my ADs being displayed?

SMS messages, WAP sites and other mobile content downloaded from our site will display your ADs. It can also appear as external ADs s.